During the 1970s, van life culture emerged as a popular and alternative lifestyle for many individuals seeking freedom and adventure. The iconic VW bus became a symbol of this countercultural movement, with its unique design and spacious interior allowing for a mobile living space. Van dwellers embraced a simplistic way of life, often living off the grid and connecting with nature. This subculture also embraced a strong sense of community, with gatherings and meet-ups held in remote locations. The 70s van life culture embodied a sense of rebellion against mainstream society and a desire for self-sufficiency and self-expression. Despite its decline in popularity in the following decades, the influence of this movement can still be seen in the modern-day van life movement.